winter-health-check-story-thumb

Marketing Material Now Available

The nights are drawing in…and even the days are feeling cold, which can only mean one thing – it’s time to tell your customers all about the advantages of having a Motaquip Winter Health Check. Priced at just £14.99, you can choose whether to charge for this service or offer it free – perhaps for a limited period, or as a special offer to entice lapsed customers. Check out our handy guide which will help you market this fantastic service and encourage your customers to prepare themselves for winter driving hazards such as heavy snow, freezing temperatures and the traffic chaos the cold weather can cause.

For a fixed price of just £14.99, the Motaquip Winter Health Check covers an array of checks, which are:

  • Lighting
  • Wipers
  • Battery / charging system
  • Fluid levels
  • Anti-freeze
  • Tyres
  • Brakes
  • Suspension
  • Steering
  • Exhaust

This comprehensive check is supported by a suite of POS material including leaflets, check report sheets and posters. Order yours now through your Motaquip distributor. It is also worth thinking about marketing the Winter Health Check with a free giveaway such as a can of de-icer to help encourage customer take-up.

Remember, this is a ‘check’ only and provides you with the opportunity to present your customers with a report on the condition of their vehicle. There are so many immediate and future opportunities to do additional work by offering this Winter Health Check so make sure this forms a big part of your winter selling campaign. Here’s to a busy and profitable winter trading period!

Marketing the Motaquip Winter Health Check

New Customers

Decide on your communication strategy for your target audience.

  • Residential leaflet drops – this is labour-intensive and inefficient. Positioning leaflets in prominent locations such as local shops, supermarkets, filling stations etc is a much better proposition.
  • Local business – contact local businesses and offer staff discounts in return for poster displays, features in company newsletters and/or emails.
  • Press – Ads in local press can offer good value for money and raise the profile of your business. Local free papers are also a cost effective alternative.
  • Don’t delay follow our Health Check Marketing guide for tips to maximise your sales.

Existing / Lapsed

Customers known to you provide a primary opportunity for new business.

  • Customer records – Use a customer database to identify lapsed customers. Going forward, update customer records frequently.  
  • Communication – Phone or write a personalised letter (including a leaflet) to customers explaining the importance of maintaining their vehicle, your health check offer and other services you provide.
  • ‘Sell up’ and ‘Walk-in’ opportunities – Have posters and leaflets on display in your customer waiting area. This will give reception staff opportunities to sell them to anyone who comes in. 
  • Don’t delay follow our Health Check Marketing guide for tips to maximise your sales.

Latest Tweet

Motaquip - a brand
on the move!