Focus on Quality

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The prolonged downturn in the economy has seen a surge in the supply and fitment of cheaper components in an effort by businesses to reduce costs and increase competitiveness. Yet, is being the cheapest the right way to promote your business? Customers will shop around on price, for service and repair and many will assume that they are comparing ‘like for like’, so it is vital that you take the time to explain the service you offer your customers - and the quality of the components you fit. By taking this approach, prospective (and current) customers will be able to make an informed decision on their service and repair requirements.

More and more people are holding on to their cars for longer, which means that there has never been a better time to promote and sell the benefits of fitting quality components to maintain performance – and most importantly - safety and reliability. 

The quality of cheap parts has been a hotly debated subject lately as there are so many dubious specification claims made. With little or no policing the specification of some of these parts, particularly in the case of lubricants and batteries, are ‘theoretical’ values with no physical testing having taken place. Bulbs are another case in point as the E marking system should be a guarantee of compliance with European legislation, but some doubt the consistency and effectiveness of accreditation when so many EU member states are able to test and certify.  

It is easy to see why these components may be tempting…but when making sourcing decisions, it is so important to consider what’s at stake. Dissatisfied customers, damage to your reputation – and repeat repairs and loss of revenue and profit are just a few of the negative impacts you could face.

So, how do you protect yourself and your business during these difficult times and maintain growth? Try the simple solution. Fit quality, branded components from trusted sources and promote this to your customers as a feature of your offer. Here at Motaquip, we have followed this philosophy since we first started trading 31 years ago - and we source all Motaquip parts from original equipment manufacturers (OEM). In addition, our ‘service and wear parts’ ranges at least meet matching quality standards - and in some cases exceed the specification of the original equipment part they’re replacing. What’s more, we are so confident in the quality of our parts that we offer a no quibble parts only warranty to ensure a speedy resolution of claims should the need arise. These assurances give you, as a repairer, complete peace of mind, safe in the knowledge of a ‘right first time’ repair. 

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