International trade fair delivers multi-national engagement and global opportunities.
As the world’s premier automotive trade fair, Automechanika Frankfurt welcomed exhibitors from 80 countries and drew over 100,000 visitors from 172 nations to the bustling halls of Messe Frankfurt.
Indeed, Comline Group wowed visitors from at least 73 different nations with its fresh, spacious, and highly impactful 120m2 stand. Located in the newly-refurbished Hall 5.1, and highly visible thanks to a suspended canopy, the Comline Group stand was a focal point of interest throughout the international event. The company’s dedicated and experienced team showcased the group brands – Comline, Motaquip and Allied Nippon – and its diverse portfolio of products.
Underlining the brand’s growing appeal in export markets and a revered name in the UK aftermarket for over four decades, Motaquip continues to establish itself in new markets and its presentation at Automechanika Frankfurt focused on its rich aftermarket heritage. ‘The Choice of Mechanics for Generations’ adorned a stand-out, 10m graphic accompanied by a carefully crafted showcase of Motaquip’s expansive range.
Motaquip is a brand with a rich aftermarket pedigree and one which has been at the heart of the UK automotive industry since its inception back in 1981. Originally formed by renowned vehicle manufacturer, Motaquip was acquired by the Comline Group back in 2014, sparking a brand resurgence in the UK market and considerable expansion into European export markets. The recognisable Motaquip ‘M’ continues to be synonymous with trusted quality and reliability.
Exciting times ahead for Comline Group – and its worldwide customer base!
Comline Group’s participation at Automechanika Frankfurt was strengthened by product demonstrations and a dedicated area for networking and meetings. Overall, the week provided a valuable platform for forging new partnerships and strengthening existing relationships across global markets.
Comline Group General Manager – Marketing and Communications, Leigh Davies, said: “Coming away from Automechanika Frankfurt 2024, the consensus is that this has been the best Frankfurt ever for Comline Group. We were blown away by the positive reaction towards our stand and delighted by the level of interest in our brands and products.
“The event also provided a fantastic opportunity to connect with existing partners and establish new relationships – we’re excited to build on these connections and the momentum gained. We depart with opportunity abound and, once again, Automechanika Frankfurt has delivered for Comline Group.”
